Discover Your Inner ROCKSTAR

At The Arizona Music Factory, our mission is to inspire and empower musicians of all ages and skill levels .

 Our unique approach integrates decades of experience mentoring in guitar, bass, drum, voice, composition, music production and performance.

We are dedicated to providing individualized learning environments where creativity thrives.

Whether you're a beginner or an advanced musician, our goal is to help you achieve your musical aspirations through personalized instruction and innovative teaching methods.

1. Instrumental Techniques

• Guitar: From beginner foundational chords to advanced techniques and improvisation. Electric and Acoustic styles covered include rock, blues, country, folk and more.
• Bass: Learn bass fundamentals, groove techniques, slap/pop, and playing styles and sounds tailored to different genres.
• Drums: Beginning drum fundamentals, rhythmic patterns, and drum fills. Advanced techniques for recording and live performance.

2. Vocal Training

• Vocal Techniques: Explore breathing, posture, pitch control, harmony and vocal range expansion. Emphasis on developing a unique vocal style and expression.

3. Music & Lyric Songwriting

• Music: Understand scales, harmony, rhythm, and song structure. Apply theory to practical playing and improvisation.
• Lyric: Techniques for crafting lyrics, melody creation, song structure, and arrangement. Collaborate with instructors and peers on original compositions.

4. Stage Performance

• Live Performance: 

Gain confidence through mock performances and live rehearsals. Receive constructive feedback on stage presence, interaction with bandmates, and audience engagement.

Technical Production: Basics of sound equipment setup, monitoring, and understanding stage lighting for optimal performance.

5. Industry Insights

• Music Business Basics: Introduction to music industry fundamentals, copyright, royalties, contracts, and marketing strategies.
• Guest Speaker Series: Invited industry professionals share insights on career paths, trends, and opportunities in the music industry.
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6. Special Workshops and Masterclasses

• Guest Clinicians: Specialized workshops with visiting artists and industry experts covering topics such as recording techniques, tour management, and more.
• Performance Workshops: Opportunities to collaborate with fellow students and perform in various settings such as concerts, recitals, and music festivals.
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7. Recording and Production

• Studio Experience: Introduction to recording studio equipment, digital audio workstations (DAWs), and basic recording techniques.
• Demo Production: Learn the process of creating demo recordings from pre-production to final mix. Develop skills in audio editing and production.

8. Performance Opportunities

• Concert Series: Participate in factory-sponsored concerts to showcase skills and gain live performance experience.

9. Career Development

• Portfolio Development: Create a professional portfolio showcasing musical achievements, recordings, and performances.
• Career Counseling: Guidance on pursuing higher education in music, audition preparation for music schools, and pathways to a professional music career.

James "Jimmy" Newquist is an award-winning executive producer, songwriter, & performer now based in beautiful Prescott, Arizona. 

Jimmy's career has centered around producing records & touring concert experiences in club, theater, and arena capacities throughout Europe, Asia, & the United States.  

Since earning a Bachelor's Degree in Communications & Fine Arts from Loyola Marymount University, 

Jimmy has been recognized for his original musical compositions with sales exceeding one million records. He is member of ASCAP and a multiple RIAA Gold Record recipient - achieveing four individual "Top 40" 

Billboard / Radio&Records chart positions.

Partners & clients have included the Walt Disney Company, Universal Studios, Clear Channel, Live Nation, Hard Rock, ESPN, House of Blues, NCAA , and the US Armed Services. 

Our students at The Arizona Music Factory are passionate individuals of all ages and backgrounds who are eager to explore & create in the world of music. They range from beginners with no prior musical experience to advanced musicians seeking to refine their skills and expand their artistic horizons. 

Our diverse student body includes:

1. Children and Teens: Young aspiring musicians eager to learn guitar, bass, drums, vocals, and stage performance techniques in a supportive and inspiring environment.
2. Adult Learners: Individuals who are passionate about music and wish to either begin their musical journey or further develop their skills. Whether pursuing music as a hobby, or a potential career path, they seek comprehensive instruction and guidance.
3. Professionals and Industry Hopefuls: Musicians already active in the industry or those aspiring to enter it, including songwriters, performers, and music producers. They benefit from advanced training, industry insights, and networking opportunities provided by our experienced instructors and guest speakers.
4. Specialized Learners: Individuals with specific interests in particular instruments or genres, such as rock, jazz, blues, or pop. They seek specialized instruction tailored to their unique musical goals and preferences.